Core concepts
App
Product container for flows, channels, experiments, branding, integrations, and SDK keys.
Purpose
An app represents one mobile product in Rheo—for example your iOS or Android client. Flows, channels, experiments, and customer data all live inside an app.
What each app includes
- Flows — Onboarding experiences you design and publish.
- Channels — Routing surfaces in test and live environments.
- Experiments — A/B tests on channels (Grow+).
- Customers — End users identified when your app integrates the SDK.
- Branding — Icons and colors applied when users see your flows.
- Integrations — RevenueCat and AppsFlyer toggles (Grow+).
- SDK keys — Separate publishable credentials for test and live.
Creating an app automatically sets up test and live environments. You do not create environments manually.
Dashboard navigation
| Area | Where to find it |
|---|---|
| Overview & KPIs | Open an app from Apps |
| Flow catalog & builder | Flows (within the app) |
| Channel assignments | Channels |
| A/B tests | Experiments |
| End-user list & profiles | Customers |
| Keys, integrations, branding | App settings |
Store listing
When you create an app, you can optionally look up your App Store or Google Play listing to prefill the name and icon. See Store listing.
Plan limits
Workspaces limit how many active apps you can have—for example Indie allows 1 app and Grow allows 3. Archived apps do not count toward the cap. See Plans & entitlements.
Related
- Apps & settings — Keys, integrations, and configuration.
- SDK environment — Test vs live keys.
- Channel — How SDK traffic routes to flows.