Convert
Design and ship in-app conversion experiences — flows, banners, channels, and experiments.
What Convert is for
Convert is the dashboard pillar for in-app conversion experiences. Under each app, the Convert sidebar group includes:
| Page | Use it for |
|---|---|
| Overview | Cross-cutting Convert KPIs for the app (entry point under Convert) |
| Channels | What each test or live channel serves — flow, banner, code, or experiment |
| Flows | Multi-screen onboarding and journey catalogs; open the flow builder |
| Banners | Single-frame inline promo units; open the banner canvas |
| Experiments | A/B tests on a channel (flow, banner, or code content kinds) |
Convert is distinct from Engage (lifecycle email, webhook, and push) and from Analytics (product visitors, sessions, retention). Per-flow funnel charts still live under Customers & analytics when you open a flow's analytics.
Mental model
- Author a flow or banner and publish a version.
- Pin that version on a channel, or attach a running experiment.
- The SDK resolves the channel with your publishable key and renders
kind: "flow",kind: "banner", or code parameters — see the Developer Guide.
Publishing alone does not put content in front of users. The channel assignment does.
Convert Overview
Open Convert → Overview. The page uses the same test / live environment selector and date range as other analytics surfaces.
KPI tiles
| Tile | Meaning |
|---|---|
| Active Flows | Flows pinned on a channel or serving in a live experiment in this environment |
| Active Banners | Banners pinned on a channel or serving in a live experiment in this environment |
| Flow Starts | flow_started events in the selected environment and date range |
| Banner Impressions | Sum of banner_impression exposures in that range |
Serving assets
Two tables list what is actually on channels in this environment:
| Section | Columns | Empty state |
|---|---|---|
| Flows | Flow, Channels, Completion (conversion rate when the flow has starts; otherwise “No starts”) | No flows are serving in this environment |
| Banners | Banner, Channels, Exposures (impressions in range) | No banners are serving in this environment |
Use these tables to confirm which published versions users can resolve, not the full flow or banner catalogs.
Experiments Gantt
The Experiments chart shows start and end dates that overlap the selected range. Running experiments without an end date extend through today. Each row links to the experiment and shows its channel. Empty when no experiments overlap the range in this environment.
For experiment setup and winner decisions, see Experiments.
Where to start
- New multi-screen journeys → Flows and Flow builder
- Inline single-surface promos → Banners
- Rollout without a new app build → Channels & rollout
- Evidence-backed variants → Experiments